Airing from 1989 through 1998, the show starred comedian Jerry Seinfeld, who played a fictionalized version of himself living in New York City. Red Lobster, which has more than 700 locations, made the shrimp a permanent menu item in late June.When it comes to successful and critically-acclaimed sitcoms, there are few shows that enjoy the widespread popular that Seinfeld has to this day. Ultimate Endless Shrimp had been a special dish at Red Lobster for more than 18 years, usually appearing on the menu only on Mondays and for unique occasions. 7, according to a transcript of the call.

'The proportion of the people selecting this promotion was much higher compared to expectation,' Garnier said Nov. Ludovic Regis Henri Garnier, Thai Union Group's chief financial officer, said on a call with investors in November that the Ultimate Endless Shrimp deal contributed to the financial loss. Thai Union Group, a Thailand-based seafood supplier that owns a substantial stake in Red Lobster, said in a recent financial report that the restaurant suffered a roughly $11 million operating loss during its third quarter, as Restaurant Business first reported. But the offer, which Red Lobster once called 'irresistible,' might have been too popular for the restaurant's own good.

In the past few months, the restaurant saw an uptick in customers, who could pay $20 to eat as many shrimp as they wanted.

In hopes of attracting more customers during the summer and fall, Red Lobster in June made one of its most popular specialty dishes a mainstay on the menu: Ultimate Endless Shrimp.

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